Website support, internal systems, marketing, and practical visuals

Point University Golf Club

Marketing that feels active, with systems that help the team keep up.

The challenge

What needed to change.

Point Golf needed younger golfers to notice the course while the team kept internal coordination clean enough to support the momentum.

The approach

Pair outward-facing marketing and website guidance with behind-the-scenes operational support.

What shipped

Deliverables.

12-month event and content calendar
Member retention and community strategy
Website audit and SEO recommendations
Employee scheduling system

Proof points

9 strategy and reporting deliverables documented
4 public channels tied into the strategy
Internal scheduling system delivered

More detail

What the work included.

The quick proof points matter, but this is where the work starts to feel useful for a buyer: less manual work, clearer marketing direction, and systems that make the business easier to run.

Internal system

TeamMate scheduling support

Custom-built tools designed around how the club actually operates, replacing manual scheduling steps with a cleaner system for availability, shifts, and coverage.

1 hubfor scheduling

Availability, shifts, coverage

Rolesmanager access

Manager oversight

No sheetsneeded

Hours and coverage tracking

Fewer manual steps

Availability and shift planning

A scheduling system built specifically for golf course staff, with shift assignments, coverage tracking, and availability management in one place.

Coverage visible

Team coordination

Role-based access and team oversight made it easier for management to track who is on the clock and where coverage is needed.

Cleaner labor view

Hours and coverage tracking

Simple reporting views gave the club a clearer look at staffing costs, hours worked, and schedule patterns without needing a spreadsheet expert.

Marketing operations

Running the club's public-facing channels

The work included channel positioning, a 12-month event and content calendar, campaign planning for tournaments and promotions, pricing-led content hooks, and audience-first messaging built to make the course feel active, local, and approachable.

3active channels

Social platforms

12momapped in advance

Content calendar

9reports delivered

Strategy docs

$40weekday offer with cart

Core pricing hook

3 channels

Channel direction

TikTok, Instagram, and Facebook were tied into a documented strategy, giving the course a consistent place to post offers, events, and on-course moments.

Event-led content

Event promotion

Social direction was built around actual events and tournaments so each month had real campaign moments instead of random filler posts.

Younger players

Growth messaging

Campaign hooks focused on younger and first-time players with beginner-friendly language, value-forward pricing, and a clearer path toward booking a round.

Repeat visits

Community retention

Retention planning gave the club member-only moments, referral mechanics, and reasons for players to keep coming back.

Artifacts

What the work looks like.

The Play Point campaign mark gave the course a younger, more energetic hook for social and event promotion.

TeamMate manager responses dashboard — The internal scheduling system gave managers a clearer way to review availability and keep staff coordination organized.

Point Golf tournament flyer — Event creative gave the campaign a concrete promotion to carry across social and the course community.